For every woman that is challenged by the thought of car shopping or going to
a dealership, there is carbuyher.com, an online automotive resource designed to
help female auto consumers locate women-friendly dealers in their area and become
more knowledgeable about car buying.
Launched
in October, just one month after new car models were introduced and two years
from the date the idea was conceived, carbuyher.com warns BuyHers to Beware with
lead-in articles like Timing Your Purchase, We'll Pay Off Your Trade, and VIN
Cloning, which helps women understand the dynamics of trade-ins, how to get a
better deal when car buying, and how to look out for vehicle theft, along with
an article on how women can use their Car-isma by Leveraging Their Sex Appeal
When Buying a Car.
In
addition to articles, the site hosts: checklists including What You Should Know
Before Going to a Dealership and Things You Need to Have Before You Service Your
Car; stories from women about their cars; car symbolism and personal connections
women have to their cars; online resources and tools; the Car-Buy-He Male Expert,
and an upcoming personal showroom, all stamped with woman-friendly approval.
"What
we really want to do is educate women. Fifty percent of women are buying new cars
and forty-eight percent are buying used cars. Woman, both single and married are
handling the majority of their own car maintenance; For these reasons we felt
it was time women had not only a resource, but an advocate in the industry,"
says Sheronde Glover, Founder and Site Editor. We consider ourselves the new voice
for the female auto consumer because we talk to her, relate to her, and are her.
Women that come to our site can get information and feel comfortable."
In
addition to educational services for women, carbuyher.com is working with select
dealerships that are interested in investing in educating and building better
relationships with female consumers. "Women often feel mistreated at dealerships
and that's unfortunate. Car-Buy-Her has developed the Woman Friendly Seal of Approval
Program, a unique advertising program for dealers that want to take steps to connect
more effectively with women," Glover shares.
Women
needing information on car buying or those wanting to share a car buying experience,
can visit online at www.carbuyher.com or call 770-210-0726.
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