Good news! CBH is spotting more and more women in sales at the dealership. This is a change that has been long coming so there’s a lot to be excited about.
Women in sales at the dealership are important for many reasons, here are just a few:
- It shows that the industry is embracing diversity when it comes to talent. We’ve long known that women can sell cars, right? Women can sell anything, including broccoli and carrots to an uninterested toddler and a dream vacation for the family.–
- Women want to see women at the dealership. Why? It makes us feel more welcome, more aligned, more synergistic, that’s all. It’s not a big deal, gentlemen. It just helps to level the playing field.
- It means that women are expanding their ideas about the types of industries that are appealing. This means we can continue to strip away at those old stereotypical ideas around who belongs in what careers and get on about the business of putting the best talent wherever it fits.———————
So, CBH is excited. It means the needle is moving. We’re not sure to which side. We’re just happy to see it move!