Why Women Pay More at the Dealership
If you’re a woman looking for a new car, you’ll probably pay more than a man according to a news report on Negotiating, which can be seen here:
http://www.wsbtv.com/video/16140692/index.html
The report shows both a man and woman going into the dealership to purchase a car. After being in the dealership, the man comes out with a great deal while the woman leaves without even getting a quote. Are you surprised? We’re not. But why is this? Why do women tend to pay more.
Apparently it’s because Women Don’t Ask. In her book of the same title, author Linda Babcock shares studies that reveal:
· Men initiate negotiations about 4 times more often than women;
· Women will spend up to $1,300 dollars more to avoid haggling at the dealership;
· And 20% of women say they never negotiate.
The reasons why goes beyond the extent of this particular blog post, but here’s the deal ladies, we have to wise up and begin to ask!
