Shhhh! For women only — auto secrets revealed!
Three years ago I didn’t know anything about car buying and maintenance. Forget the fact that my father worked at GM for years or that I grew up the only girl out of three children. Running with the boys (or better yet, wrestling with the boys, especially my older brother who is just 18 months older) doesn’t equate to auto knowledge, insight or enthusiasm. I was quite content assuming my position on the passenger’s side as a chauffeured observer. Now, here I am, some . . . well no need to get into numbers (smile), let’s just say some odd years later, the founder of an automotive education and marketing company. So what happened?!
Reality hit three years ago and I realized as an independent woman seeking to buy a car that I needed some auto knowledge to empower myself as a consumer. Go figure! Since then I’ve learned some things. I’m still learning things and I want to share that information with you.
So here’s what I’ve done ladies. I started this website for me and you. I figured we can learn together, what do you think? Together, we can all become Car-Buy-Her’s, informed and in control!
I’m challenging the auto dealerships and repair shops to rethink their strategies, marketing, and communications programs and update them to reflect the needs of women. Right now, I’m calling them but soon they’ll be calling me!
And now I’m coordinating our first auto buying and maintenance clinic for women, hosted by my company Car-Buy-Her so that we (the ladies) can come together and learn from each other and female experts.
Take a look at the press release below. I hope you’ll join us in April and I hope you’ll spread the word as well. Shhh! Don’t tell the men if you don’t want, but tell the ladies that we’re about to be enlightened.
SHHH! WOMEN’S AUTO CLINIC REVEALS MEN’S BEST KEPT SECRETS
What Men Don’t Want You to Know: Auto Buying and Maintenance
Clinic for Women Premieres in Atlanta
Atlanta, GA —What men have traditionally known about cars, how they work and how to buy, have eluded women for years, until now. Car-Buy-Her, an automotive resource for women, will host, What Men Don’t Want You to Know: Auto Buying and Maintenance Clinic for Women, a specially designed automotive clinic for women on Saturday, April 21, 2007, 1 p.m. - 4 p.m. at Clayton State University in Morrow, Georgia.
The clinic is the first of it’s kind hosted by Car-Buy-Her, an automotive resource that educates women on car buying and maintenance and works with dealerships and auto repair companies to help them become more women-friendly.
“When I was searching for my car, there were no workshops or clinics to help me figure out what I was doing, there was just the Internet, which is why we established our website at car-buy-her.com specifically for women, but this clinic will give women the opportunity to meet face to face, talk one on one with female experts, and get all the information they need to make informed decisions as a consumer”, says Sheronde Glover, Founder of Car-Buy-Her.
The goal of the clinic is to provide women with simple tips and techniques to help them become more empowered when buying and maintaining a car and to offer insight and knowledge in a non-threatening environment that allows women to become more comfortable and confident as automotive consumers. An all female panel of automotive experts and professionals will offer insight and information on everything from how to buy, when to buy, what to buy and more. Tickets are $20 and can be purchased online at www.car-buy-her.com.
Additional information on the clinic and sponsorship opportunities can be found at www.car-buy-her.com or by calling 770-210-0726.
About Car-Buy-Her
Car-Buy-Her is an automotive resource that educates women on car buying and maintenance in addition to consulting with automotive companies and dealerships on marketing effectively to women. The company provides training, marketing, and copywriting services to dealerships and hosts a virtual resource for women at www.car-buy-her.com
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