Archive for the 'Industry Notes' Category

Do Gender Differences Exist in Auto Buying?

Saturday, February 17th, 2007

According to the latest study conducted by Auto Retailing Today there are no differences in the male and female buying experience and the myth of gender differences has been debunked. Women it seems, are more confident than ever going into auto dealerships. Although they continue to shop with male counterparts, the majority (39%) do so […]

Are dealerships in denial about the needs of female consumers?

Saturday, February 10th, 2007

As the founder of Car-Buy-Her, I’m often challenged by men —- salesmen, managers and even dealership owners on the necessity of an automotive site specific to women. For those that agree that consumers do indeed need education; they rarely see the importance of focusing on auto buying from the female perspective. All consumers need to […]