About a year ago a friend of mine told me she was interested in working in the automotive industry. She had been attending auto auctions with her husband and the two had decided they might have an interest in selling cars.
Later she shared an incident in which she applied for a sales position […]
When I first started Car-Buy-Her I knew advocacy was a part of the equation. I knew it, but I wasn’t sure I wanted to say it. After my personal experience, a lot of secondary research, and a number of conversations with women, I recognized that women had to take a stand. Women Standing Up was […]
As the founder of Car-Buy-Her, I’m often challenged by men —- salesmen, managers and even dealership owners on the necessity of an automotive site specific to women. For those that agree that consumers do indeed need education; they rarely see the importance of focusing on auto buying from the female perspective. All consumers need to […]