Archive for the 'General' Category

Oil Change is the “Get you in the Door” Service

Tuesday, July 29th, 2008

Buying and maintaining a car is, in my opinion more of a chore than anything for the average woman. For instance keeping up with maintenance records, maintenance logs, and just reviewing the owner’s manual is far more than most of us want to do. Putting all things aside, like our independence, we-can-do-it-attitudes, and gender-equility […]

Big Cars vs. Small Cars Benefits

Monday, July 28th, 2008

I’ll admit it, I never really cared for the SUV, in my opinion a large gas-guzzler that takes up entirely too much of the road.
Over the years though, they’ve gotten quite a bit smaller and much more quaint (e.g. girl term for cute). I imagine there are all types of reasons for the […]

What is Toyota Up To? Auto Maker Using Online Reality Program to Market to African American Women

Monday, June 9th, 2008

If there is any doubt of the importance of the female auto consumer and her enormous buying power, one only has to look at the newest advertising campaign launched by Toyota to highlight its Camry. A top selling car, apparently among all except African American women, the manufacturer has launched a very expensive advertising […]

Bad Credit? No Credit? We Can Help!

Saturday, May 24th, 2008

Whenever I see one of these car advertisements, I become a bit suspicious. I mean when you think about it, what does that really mean?
Bad credit. You’re a credit risk. You haven’t paid somebody or you’ve paid them late, consistently. No offense.
No credit. You’re young, inexperienced, and lacking in maturity. You haven’t […]

Happy Mother’s Day - Mother-Daughter Car Buying Video Journal

Monday, May 12th, 2008

Happy Mother’s Day - Here’s our Mother Daughter Car Buying Video Journal - Part I

A Bevy of Menus: Mom and Daughter Car Shopping

Monday, May 5th, 2008

I don’t know about you, but the more choices I have, the harder it is for me to make a decision. Restaurants with extensive menus, while appealing, are often problematic, especially if I don’t have a taste for anything in particular. As much as I enjoy eating out, having a meal at home gives […]

Why Women Pay More at the Dealership

Monday, May 5th, 2008

If you’re a woman looking for a new car, you’ll probably pay more than a man according to a news report on Negotiating, which can be seen here:
http://www.wsbtv.com/video/16140692/index.html
The report shows both a man and woman going into the dealership to purchase a car. After being in the dealership, the man comes out with a great […]

CAN YOU TANGO?

Monday, April 21st, 2008

There are a number of interesting and useful websites sprouting up to assist women and consumers with car buying. Women are busy, and we understand that, so our goal is to introduce you to some of these resources, give you an overview and review of the services offered.
One interesting site is called Car […]

Romantic Notions About Buying A New Car

Thursday, February 14th, 2008

Buying a new car, like a new relationship is filled with excitement and thrills. The beginning of a new relationship often brings ideologies and fantasies of the perfect situation. Everything’s new, everything’s good, and everything’s perfect. Likewise, when buying a car there are many romantic notions, especially on the dealership lot. You see that […]

Laura Coffey joins Car-Buy-Her on Auto Estrogen Live!

Wednesday, January 16th, 2008

Have you ever been taken advantage of or scammed at the car dealership? It’s every woman’s nightmare, but you can prevent this from happening to you. Noted columnist Laura Coffey will join Sheronde Glover of Car-Buy-Her on Auto Estrogen Live! on Thursday, January 17th at 12:00 noon Eastern.
Ms. Coffey will share automotive money saving tips […]