Cars, Image & Style: Are You What You Drive?
In an interview with Ed Brown, the founder of Core Edge Image & Charisma Institute, an educational company that helps individuals develop charisma, Brown states that there is a connection between the car we drive and the perception people have of us. “Your car goes where you go and is an outward expression of who you are. The world revolves around style and substance, but it’s not enough just to have substance you must also have style,” states Brown.
With that being said, what does your car say about you? Consider the color, the style, the make and the model all as an outward expression of who you are. People buy cars because they need them, but when they’re in them they usually want to make a statement, “I’m fun, outgoing, successful, thoughtful, considerate, powerful, etc.
What we drive offers, if nothing but a superficial glimpse of who we are, what we like, and how we expressive ourselves outwardly.
When we go out we want to look our best, from the clothes that we wear to the bag that we carry. We understand the importance of our accessories, the image we’re portraying and what we want to say to the world around us. The car we drive, our largest, mobile accessory, portrays a significant image.
Research shows that when it comes to car buying, women in general, consider affordability, security, and safety in their purchases, while men think power and luxury.
Cute, practical cars such as the Mitsubishi Eclipse, Saturn L300, and Toyota RAV4 where among some of the top sellers for women while high powered cars like the Acura NSX, Dodge Viper SRT-10, and Mercedes Benz S55 AMG are among some of the top sellers for men according to the Forbes.com article, What Your Car Says About You.
See my full article Cars, Image & Style: Are You What You Drive and listen to the interview with Ed Brown on Auto Estrogen Live!
