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  • Laura Coffey joins Car-Buy-Her on Auto Estrogen Live!

16th January 2008

Laura Coffey joins Car-Buy-Her on Auto Estrogen Live!

Have you ever been taken advantage of or scammed at the car dealership? It’s every woman’s nightmare, but you can prevent this from happening to you. Noted columnist Laura Coffey will join Sheronde Glover of Car-Buy-Her on Auto Estrogen Live! on Thursday, January 17th at 12:00 noon Eastern.

Ms. Coffey will share automotive money saving tips and why she started her crusade to help consumers make smart financial decisions after falling victim to a car buying scam.

Ms. Coffey is a veteran journalist with 20 years of newspaper experience, she has written and edited for the Seattle Post-Intelligencer, The San Diego Union-Tribune, The Prague Post in the Czech Republic, the Seattle Daily Journal of Commerce, the Peninsula Clarion in Kenai, Alaska, and the St. Petersburg Times in Florida. Her column “10 Tips for Keeping Your Money in Your Wallet” is featured weekly at msnbc.com

To hear the show live, visit www.blogtalkradio.com/auto-estrogen

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14th January 2008

8 New Year’s Automotive Challenges for Women

It’s 2008, a new year filled with new and wonderful possibilities. You’ve resolved to get into shape, take that class you’ve been wanting to take, and be a better person. You’re taking on the challenge of improving both your professional and personal life so why not take it a step further and improve your car life. In 2008, we have to get into 5th Gear and to do that I want to extend 8 automotive challenges to you:

1. Become an official Car-Buy-Her – This year Car-Buy-Her is launching it’s 5th Gear Challenge for women. You can join the challenge and become an official Car-Buy-Her in 2008.

2. Become more empowered as a consumer – Knowledge is power! Everything you read pertaining to car buying and maintenance will inevitably point you towards the importance of doing your research, getting as much information as you can and educating yourself. I believe an educated consumer is a better consumer, all the way around.

3. Get to know your car –Whether it’s driving to work, kids activities, social gathering or for travel, we spend a considerable amount time in our car. Don’t you think we should take the time to get to know it a little better? I know ladies that name their cars, but don’t know what an alternator looks like. Not that this would be on your top ten list of “need to know information”, but considering it’s a major part of the workings of your vehicle, it wouldn’t be a bad idea to at least have an idea of what it looks like. You don’t have to put on overalls and get up under the car, but the next time you have a little time, why not pop the hood and learn a little something about the floods that go in your car?

4. Put together your emergency kit Learn what ten things you need to have in your car. You really don’t want to be driving around with these.

5. Review your Owner’s Manual. Stop ignoring the most important thing in your car. Open up the glove compartment and take a look at what’s inside.

6. Get more involved in automotive areas – Most women don’t get really excited about car stuff but it’s important that we get more involved. There are small things you can do to get more involved, for example learn to purposely ask more questions. When getting quotes for auto repair, ask them to show you what they will be doing to your car, what their hourly labor rate is, and if you can purchase your own auto parts (if feasible).

7. Pay more attention to maintenance needs. Don’t wait to take your car in when you know you’re having a problem. Think of your car as your child. If one of your children were ill, would you wait two months to take them to the doctor? Of course not! Well, why do you do that with your car? Don’t make a minor situation major or turn a little problem into a large one.

8. Attempt one maintenance task on your own. If you’ve never popped the hood on your car, checked the oil, or tire pressure, this is your year. You’d be amazed at the things you can do and you’ll feel better knowing how to do them.

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10th January 2008

Get into 5th Gear!

Shifting GearsIt’s 2008 and the challenge is on! Car-Buy-Her is challenging 2008 ladies to join our 5th Gear Challenge to become engaged, educated, enlightened, evolved, and empowered in car buying and maintenance.

It’s time to take control of your car life and you can do that by joining the challenge. Car-Buy-Her is offering monthly teleconferences, webinars, workshops and clinics to provide information and resources for women.

It wasn’t that long ago that I was left on the side of the road, literally, and overwhelmed and frustrated by the car buying experience. There were so many things I could have been doing to prepare myself — but I didn’t know that at the time. So, I’m on a crusade to develop Car-Buy-Hers, not automotive experts because here’s what I discovered: You don’t have to be an automotive expert to get a good deal, you just need to be a Car-Buy-Her.

Here’s a definition of an expert: Having, involving, or demonstrating great skill, dexterity, or knowledge as the result of experience or training

Here’s a definition of a Car-Buy-Her: informed, in control and ready to buy

In my honest opinion, women don’t want to be automotive experts, but they do want to be informed and in control.

And if we really want to make a case towards the experts, let’s first determine who’s the real expert — is it the dealership or auto repair mechanic or would it be you?

Who knows best about your lifestyle, your needs, wants, and current situation? Who drives the car, takes care of it (or not) on a regular basis? That’s right, you do?!

So why then are we (women that is) relying on everyone else to make the deal and tell us what’s best for us?

It’s time to get into 5th Gear ladies! Join us, why don’t you . . .

Learn more about the 5th Gear Challenge

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