Archive for September, 2007

If I Knew Then What I Know Now . . . Getting Car Wise

Thursday, September 20th, 2007

There’s value in education. When you know better, you do better they say and that goes for car buying as well. So I was just sitting here thinking how challenging things were for me 3 years ago when I was trying to find a car. I didn’t know what kind of car I wanted to […]

Are Auto Dealers Resistant to Becoming Woman Friendly?

Tuesday, September 18th, 2007

Dealerships we’ve talked to love the idea of marketing more effectively to women, eg. as we see it “becoming more woman friendly”. Some even believe in these programs (yes, I’m quoting).
In a nutshell, dealerships know how important women consumers are to their bottom line and they do want your business, most of them anyway. […]