Auto Estrogen

There’s value in education. When you know better, you do better they say and that goes for car buying as well. So I was just sitting here thinking how challenging things were for me 3 years ago when I was trying to find a car. I didn’t know what kind of car I wanted to […]

Dealerships we’ve talked to love the idea of marketing more effectively to women, eg. as we see it “becoming more woman friendly”. Some even believe in these programs (yes, I’m quoting).
In a nutshell, dealerships know how important women consumers are to their bottom line and they do want your business, most of them anyway. […]