When I first started Car-Buy-Her I knew advocacy was a part of the equation. I knew it, but I wasn’t sure I wanted to say it. After my personal experience, a lot of secondary research, and a number of conversations with women, I recognized that women had to take a stand. Women Standing Up was […]
Women are coming together more than ever to equalize the automotive playing field. Just ask Mishy Smith, the brains behind WOW Tuning, an automotive club for females. Women can network, learn about cars, discover different automotive interests and hone the skills, talent, and passion that they already have for automotives can be done in one […]
According to the latest study conducted by Auto Retailing Today there are no differences in the male and female buying experience and the myth of gender differences has been debunked. Women it seems, are more confident than ever going into auto dealerships. Although they continue to shop with male counterparts, the majority (39%) do so […]
Three years ago I didn’t know anything about car buying and maintenance. Forget the fact that my father worked at GM for years or that I grew up the only girl out of three children. Running with the boys (or better yet, wrestling with the boys, especially my older brother who is just 18 months […]
As the founder of Car-Buy-Her, I’m often challenged by men —- salesmen, managers and even dealership owners on the necessity of an automotive site specific to women. For those that agree that consumers do indeed need education; they rarely see the importance of focusing on auto buying from the female perspective. All consumers need to […]