25th May 2016

Women-in-Sales Spotted at the Car Dealership!

Good news! CBH is spotting more and more women in sales at the dealership. This is a change that has been long coming so there’s a lot to be excited about.

Women in sales at the dealership are important for many reasons, here are just a few:

  1. It shows that the industry is embracing diversity when it comes to talent. We’ve long known that women can sell cars, right? Women can sell anything, including broccoli and carrots to an uninterested toddler and a dream vacation for the family.
  2. Women want to see women at the dealership. Why? It makes us feel more welcome, more aligned, more synergistic, that’s all. It’s not a big deal, gentlemen. It just helps to level the playing field.
  3. It means that women are expanding their ideas about the types of industries that are appealing. This means we can continue to strip away at those old stereotypical ideas around who belongs in what careers and get on about the business of putting the best talent wherever it fits.———————

So, CBH is excited. It means the needle is moving. We’re not sure to which side. We’re just happy to see it move!

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3rd February 2016

Winner! Best Automotive or Car Blog

WinnerBest Automotive or Car Blog (1)

Auto Estrogen is pleased to have won the Black Weblog Award as the Best Automotive or Car Blog. And all the ladies say, Yeah!

Our goal is to keep you informed and in control as you navigate all the adventures that come along with being a woman on the road.

Thanks to our writing team, support staff and contributing writers.




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12th October 2015

Even a Diva Can Change a Car Battery

I Got This!

Hey ladies, have you ever taken a minute and thought, wouldn’t it be great if I could change a flat tire, replace the battery, or do my own oil change?

Of course you haven’t! Come on, as mundane tasks goes, we as women have enough on our plates already; the last thing we’re trying to become is the neighborhood mechanic.

I feel you! But after wasting an afternoon and evening waiting on my dear brother to come take care of my dead car battery; only to watch him drive up, take out a simple tool kit, unscrew two screws, lift out the old battery, put in the new battery, and then screw back the two screws — I thought — geez! I could have done that.

I have to be honest with you though, when it comes to being independent, I’m a bit of a maverick. My theory is: There are certain times when we should be feminine and cute, but then there are some times we just have to roll up our sleeves and say, “I got this”. The cool thing is the choice is ours.

I don’t know what type of woman you are, but the mere fact that you’re at this site reading this article says you have a little umph! in you. So if there’s ever a need, here are just a few things you need to know and have to change your battery:

1. Make, model and year of car (Find out if you have a top post or side post battery)
2. Where the battery is located in the car
3. Small tool kit with a socket wrench
4. A new battery (by the way ladies, batteries and alternators go hand in hand so if you’re at an automotive store, have them check both. You may need an alternator. A bad one can make the battery go dead).

That’s pretty much it. Once you have these things in place, you should be able to handle things from there. Okay, now go out and change that battery!

Side note – Ladies, if you’ve done something silly like left the lights on all night, left the radio running or something along those lines, then you most likely will just need to recharge the battery. A simple “jump”can do that so keep a pair of jumper cables in your car or better still, get a battery starter charger.

Once you’ve gotten a “jump, keep the car running for a few minutes before turning the car off and you should be set.

Please Read – This article will not take the place of expert technical advice and should not be viewed as such. If you have never popped the hood of your car and have no idea what a “socket wrench” is, then your best bet is to visit your neighborhood auto store, call roadside service or your favorite guy friend.

posted in Auto Maintenance | 0 Comments

22nd September 2015

3 Tips To Attract More Women to Your Auto Shop

wifi_shopWhenever a women has to stop whatever she’s doing and take care of the car, it’s an inconvenience. Considering she has a thousand things to do, places to go and people to see, going to the repair shop or dealership is almost always untimely, so here are 3 quick tips to create a woman friendlier environment.

  1. Make sure she has access to Wi-Fi. If she’s sitting in your lobby, help her to get her work done, take care of chores, do some research, hence make use of her day. If you haven’t already installed the guest wi-fi, put that on your to-do-right-away list.
  2. Make sure your waiting room is a suitable place to sit. So you’re a small business auto repair shop or dealer. We get it? But if you’re catering to women or want to appeal to them, you have to work on the aesthetics. Just because you’re okay working in a dark, grimy shop you call home 6 or 7 days a week, doesn’t mean she is. Go ahead, splurge on some paint, recover that couch and brighten up those walls. She’ll feel better about being there and is more likely to come back.
  3. Hire Some Women!  There are a few auto part stores that have caught on to this. Although they’re still ultra male, at least they have female staff. And no, it’s not a gender thing, it’s really just about relate ability. Talking shop may not be the most natural language for a women, but having another woman to talk that language to sure makes a difference.

posted in Auto Industry Marketing, Marketing to Women | 1 Comment

21st September 2015

Product Review (Video): Neat Little Tire Gadget Women will Love

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20th September 2015

Tire Tips to Keep You Safe on the Road (Video)

posted in Auto Maintenance, Auto Repair | 0 Comments

20th September 2015

Lady Luck: 6 Questions You Need to Answer in Case You Have a Flat

flat_tireImagine a car full of excited ladies heading to a Woman’s Conference. Imagine the car filled with laughter and conversation and then a thump. What could that be? When in question, it’s best to pull over and check it out. Lo and behold, it’s a flat. Really? Yes, really?!

Just like that ladies, it can happen. You can be side swiped and easily left on the side of the road. If this was to happen to you, would you know what to do?

Five ladies in a car were literally left on the side of the road. How long do you think it took for the male savior to pull over? Are you assuming there was one?

Ladies, there’s nothing wrong with men doing what they sometimes do best, but let’s not act like Damsels in Distress. If you were to have a flat on the side of the road what would you do?

Take a look at this checklist we have for you to help you maneuver in the event you have a flat.

  • Have you checked your car to make sure you have a spare and a jack?
  • Do you know how to assemble the jack and where to put it underneath your car?
  • Do you have an emergency kit with a can of Fix-A-Flat?
  • Do you have access to roadside service?
  • Have you read your owner’s manual?
  • Do you know how to change a tire?

These are some key things to know. Sure you can wait on roadside service. Depending on who you have, when and any number of other variables, you could be waiting a while. Likewise, with that male savior. Don’t get left on the side of the road, take control of your car life!


posted in Auto Maintenance, Auto Repair | 0 Comments

25th August 2015

Product Review (Video): A Handy Product for Keeping the Trunk Organized

Today’s Product Review is a Trunk Organizer.

For those ladies that live in their cars (most of us!), this is an essential tool for staying organized.
We found this handy item at our local Aldi store.

Is it woman-friendly?
Jana’s Score: 10
This product is Car-Buy-Her approved.

posted in Product Reviews | 0 Comments

5th December 2014

3 Quick & Simple Car Safety Tips for Women On the Go

car safety tips for womenSafety is a big issue for car shoppers and particularly women. We want to make sure when we’re out and about, running errands, picking up children or going to work that we’re protected.

There are a number of issues around car safety when it comes to both buying and maintenance, so I’m going to tackle just a few of those, but I promise not to be long — just a few stats, a couple of resources and I’ll let you go. Fair enough? Okay, keep reading.

Ladies, we have to be safe on the road because we have a lot to do! So what’s our role?

  1. First, pay attention to the car you’re currently driving. Get routine repairs to make sure your car is in good shape. Be aware and pay attention to your car. Setting up a regular routine doesn’t have to be overly complicated. For example, when you’re getting your gas for the week, take a few minutes and do a walk around check. Make sure to look at your tires. They’re the main thing between you and the road after all. Here’s a quick video to help you learn more about tire safety.

  2. Have an emergency kit in the car. In the event something does happen while you’re on the road, make sure you’re prepared.

  3. Buy safe. If you’re in the market for a car, you probably already have safety on your mind. Want to know which cars are considered the safest? Check out these two resources to get vehicle safety testing ratings.

According to the National Highway Traffic Safety Administration drivers in the US put more than 2,969 billion miles on their tires each year. Now that’s a lot of driving ladies, so let’s make sure we stay safe!

(Image courtesy of koko-tewan at FreeDigitalPhotos.net)

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31st October 2014

10 Car Buying Mistakes Women Make

When it comes to car buying there are some pitfalls. Whether buying used or new, buying a car can be very frustrating and overwhelming and mistakes are made.

We’ve compiled a list of the 10 common mistakes women make when purchasing a car. Listen to the latest episode of Auto Estrogen Live! to see if you are making them.


Check Out Women Podcasts at Blog Talk Radio with car buy her on BlogTalkRadio

Don’t forget to Grab a copy of our FREE AUTO PLANNER!

posted in Car Buying | 1 Comment