22nd September 2015

3 Tips To Attract More Women to Your Auto Shop

wifi_shopWhenever a women has to stop whatever she’s doing and take care of the car, it’s an inconvenience. Considering she has a thousand things to do, places to go and people to see, going to the repair shop or dealership is almost always untimely, so here are 3 quick tips to create a woman friendlier environment.

  1. Make sure she has access to Wi-Fi. If she’s sitting in your lobby, help her to get her work done, take care of chores, do some research, hence make use of her day. If you haven’t already installed the guest wi-fi, put that on your to-do-right-away list.
  2. Make sure your waiting room is a suitable place to sit. So you’re a small business auto repair shop or dealer. We get it? But if you’re catering to women or want to appeal to them, you have to work on the aesthetics. Just because you’re okay working in a dark, grimy shop you call home 6 or 7 days a week, doesn’t mean she is. Go ahead, splurge on some paint, recover that couch and brighten up those walls. She’ll feel better about being there and is more likely to come back.
  3. Hire Some Women!  There are a few auto part stores that have caught on to this. Although they’re still ultra male, at least they have female staff. And no, it’s not a gender thing, it’s really just about relate ability. Talking shop may not be the most natural language for a women, but having another woman to talk that language to sure makes a difference.

posted in Auto Industry Marketing, Marketing to Women | 0 Comments

21st September 2015

Product Review (Video): Neat Little Tire Gadget Women will Love

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20th September 2015

Tire Tips to Keep You Safe on the Road (Video)

posted in Auto Maintenance, Auto Repair | 0 Comments

20th September 2015

Lady Luck: 6 Questions You Need to Answer in Case You Have a Flat

flat_tireImagine a car full of excited ladies heading to a Woman’s Conference. Imagine the car filled with laughter and conversation and then a thump. What could that be? When in question, it’s best to pull over and check it out. Lo and behold, it’s a flat. Really? Yes, really?!

Just like that ladies, it can happen. You can be side swiped and easily left on the side of the road. If this was to happen to you, would you know what to do?

Five ladies in a car were literally left on the side of the road. How long do you think it took for the male savior to pull over? Are you assuming there was one?

Ladies, there’s nothing wrong with men doing what they sometimes do best, but let’s not act like Damsels in Distress. If you were to have a flat on the side of the road what would you do?

Take a look at this checklist we have for you to help you maneuver in the event you have a flat.

  • Have you checked your car to make sure you have a spare and a jack?
  • Do you know how to assemble the jack and where to put it underneath your car?
  • Do you have an emergency kit with a can of Fix-A-Flat?
  • Do you have access to roadside service?
  • Have you read your owner’s manual?
  • Do you know how to change a tire?

These are some key things to know. Sure you can wait on roadside service. Depending on who you have, when and any number of other variables, you could be waiting a while. Likewise, with that male savior. Don’t get left on the side of the road, take control of your car life!


posted in Auto Maintenance, Auto Repair | 0 Comments

25th August 2015

Product Review (Video): A Handy Product for Keeping the Trunk Organized

Today’s Product Review is a Trunk Organizer.

For those ladies that live in their cars (most of us!), this is an essential tool for staying organized.
We found this handy item at our local Aldi store.

Is it woman-friendly?
Jana’s Score: 10
This product is Car-Buy-Her approved.

posted in Product Reviews | 0 Comments

5th December 2014

3 Quick & Simple Car Safety Tips for Women On the Go

car safety tips for womenSafety is a big issue for car shoppers and particularly women. We want to make sure when we’re out and about, running errands, picking up children or going to work that we’re protected.

There are a number of issues around car safety when it comes to both buying and maintenance, so I’m going to tackle just a few of those, but I promise not to be long — just a few stats, a couple of resources and I’ll let you go. Fair enough? Okay, keep reading.

Ladies, we have to be safe on the road because we have a lot to do! So what’s our role?

  1. First, pay attention to the car you’re currently driving. Get routine repairs to make sure your car is in good shape. Be aware and pay attention to your car. Setting up a regular routine doesn’t have to be overly complicated. For example, when you’re getting your gas for the week, take a few minutes and do a walk around check. Make sure to look at your tires. They’re the main thing between you and the road after all. Here’s a quick video to help you learn more about tire safety.

  2. Have an emergency kit in the car. In the event something does happen while you’re on the road, make sure you’re prepared.

  3. Buy safe. If you’re in the market for a car, you probably already have safety on your mind. Want to know which cars are considered the safest? Check out these two resources to get vehicle safety testing ratings.

According to the National Highway Traffic Safety Administration drivers in the US put more than 2,969 billion miles on their tires each year. Now that’s a lot of driving ladies, so let’s make sure we stay safe!

(Image courtesy of koko-tewan at FreeDigitalPhotos.net)

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31st October 2014

10 Car Buying Mistakes Women Make

When it comes to car buying there are some pitfalls. Whether buying used or new, buying a car can be very frustrating and overwhelming and mistakes are made.

We’ve compiled a list of the 10 common mistakes women make when purchasing a car. Listen to the latest episode of Auto Estrogen Live! to see if you are making them.


Check Out Women Podcasts at Blog Talk Radio with car buy her on BlogTalkRadio

Don’t forget to Grab a copy of our FREE AUTO PLANNER!

posted in Car Buying | 0 Comments

24th October 2014

Distracted Driving: How it Impacts Women

Distracted driving impacts all of us. But statistically speaking, how does it impact women? Well, we found this really great visual to give you an idea. How does distracted driving effect you? We’re talking about it on Auto Estrogen Live!

Distracted Driving: Men vs. Women

Image courtesy of: 1-855-WIN-THE-CASE

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20th August 2013

Why Women Name Their Cars

Surprisingly women tend to have a pretty close relationship with their cars. In fact some research says approximately 56 percent of women admit to having given their cars a name compared with 40 percent of male car owners. That’s interesting, don’t you think?

BMWWhy is it that women name their cars? It’s all about relationships, connections, and bonding with her car. For a busy woman, and that’s any woman, single, married, and/or with kids, her car is an extension of who she is. But not only that, her car is that constant companion that gets her to work and back, helps her run her errands, and ensures she’s always ready when she’s called upon or needed. It’s an ongoing relationship of give and take and one in which many women have established a bond.

A woman’s car is something she relies on intrinsically, like a trusted and dear friend.

Do you name your car?

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8th July 2013

What Happens When Lightening Strikes?

Imagine its 11 p.m. You’re at home with your family and all of a sudden someone comes banging on your door yelling . . . your car is on fire!

Two hours later you’re left with this.
Car hit by lightening

While this is certainly an unusual and uncommon situation it can and did happen. Now all of a sudden you become thrust into the car buying market, totally unexpected. Now what?

You’ve made it through your mishap and everyone is alright. Thank goodness, but now the tension and frustration begins along with the anxiety as you consider the aftermath.

So what do you do?

Step 1: Breathe. Sure there’s a lot to do, you need your transportation, you have things scheduled but panicking won’t help you.

Step 2: Take care of your business. Regardless of what got you into this position, they’re probably some things you need to take care of, contacting the insurance company for example. Get all the pertinent business out the way so you can clear your head and think.

Step 3: Figure out your temporary transportation plan. You won’t be rushing out to get your next car tomorrow, but in the meantime you will need some transportation, so go ahead and figure that out.

Step 4: Start asking some questions. You have to figure out your next move as it relates to buying a car so you need to figure out what you want and need.

Step 5: Begin your research, then narrow your focus based on your findings.

Step 6: Start your search online, then offline. Here are some options.

Step 7: Ask yourself: Am I ready to buy? This chart will help.

Step 8: Do you feel informed, in control and ready to buy? Then go for it!!

Step 9: Don’t forget to grab our FREE car buying guide, 10 Mistakes Women make when Buying a Car and review all the great articles we have for you at www.car-buy-her.com!

posted in Car Buying, General | 1 Comment